Honesty and Transparency on the Labels of the Food YOU Eat
New Bill Aims to Combat Deceptive Labeling of Plant-Based Fake Meat
Current products on the market like the Beyond Meat patty or the Impossible Burger are marketed to "sizzle" like real meat, have artificial grill marks, and even "bleed" like real meat - and are often seen being marketed right next to real meat under the premise that they are "even better than the real thing". Many companies rely on deceptive marketing tactics, misleading marketing, or just downright smear campaigns against the beef industry in an effort to promote these increasingly popular products. Supporters of legislation like the the Real MEAT Act of 2019 believe consumers should have the option to select their products from a level playing field with clear and straightforward information provided for each product available.