When we ventured into the grass fed beef market, it was to fulfill a need in our area. Our farm is located close to Houston, and we found that many people wanted a local source of farm raised beef. Many doctors recommend grass fed beef for various health reasons, and they in turn refer their patients to our farm as well. We went through the process to be certified with the American Grassfed Association, and a portion of the cattle in our program adhere to their guidelines and regulations to be sold with that official label.
Before we started in the grass fed beef business, we raised (and still do) conventional cattle as well that are fed some grains and feed in addition to their grass diets. We, like all American Ranchers, take a lot of pride in providing a high quality American born and raised product for the US consumer - you. One of the things that I found STAGGERING when we got into the grass fed beef industry was the amount of FEAR MARKETING on the part of other grass fed beef producers. Things like "the conventional 'feed lot' cattle eat corn, which causes high levels of e-coli that can be found in the meat you eventually buy in the grocery store". WHAT? NO. Just, no.
SOAP BOX MOMENT. Grass fed producers. STAY IN YOUR LANE. Market the BENEFITS of beef. Encourage consumers to SUPPORT AMERICAN RANCHERS. Please stop fear mongering consumers into buying grass fed versus "conventional, grain finished, traditional" beef.
I have seen some websites that are as bad as the Non GMO project labeling on WATER. Water is not a GMO and cattle eating corn is not going to make their meat have e-coli!
Consumers are smart. You research now more than ever and you know what you are putting in your body. The average consumer is not purchasing their beef out of fear - especially not grass fed beef. Most purchase grass fed beef because it is leaner, the flavor is a little different, their doctor recommended it for various reasons, or because they want to buy farm to table. All of those are GREAT reasons.
Instead of marketing with fear or bashing another type of operation different from our own, we should ALL just encourage the support of ALL AMERICAN RANCHERS. We shouldn't have a beef between each other over beef.
Beef has tons of health-promoting nutrients - especially protein, iron, zinc and B12.
Nutrition Advance has a great article on the health benefits of beef. To read it in its entirety, click here. Or here's a cliff notes version below.
1. Beef Provides a Large Source of L-Carnitine
L-carnitine is a health-promoting compound that occurs naturally in meat products. Among other functions, L-carnitine plays a part in fat metabolism.
2. Beef Provides the “Master Antioxidant” Glutathione
Commonly known as the ‘master antioxidant,’ glutathione has a score of research linking it to:
- Anti-aging benefits
- Increasing longevity
- Preventing illness
- Reducing the risk of chronic disease
- Strengthening the immune system
It helps protect every cell in our body from cellular damage, which can lead to many chronic diseases.
3. Beef is High in Protein
Beef is packed with health-promoting amino acids, and it’s one of the single biggest sources of protein in the human diet. For instance, a 6oz (170g) portion of 80% lean beef provides 46g protein. Should we opt for a leaner variety of beef (like Grass Fed!), the protein content can be even higher.
4. Beef is Rich in Minerals
If you’re looking to increase your intake of various minerals, then beef is one of the best options to consider. Beef is relatively nutrient-dense in minerals.
5. Eating Beef Helps TO Prevent Iron Deficiency Anemia
6. Beef Contains Carnosine
Carnosine has anti-glycosylation properties. To be exact, carnosine reduces the harms of a process called ‘glycation’ which involves advanced glycation end-products (AGES). Glycation is central to the aging process and progressively damages our body, potentially leading to atherosclerosis and various other chronic diseases
7. Beef is Full of Vitamins
There are many important nutrients in beef, and those present in significant amounts include the range of B vitamins.
8. Conjugated Linoleic Acid
Otherwise known as CLA, conjugated linoleic acid is a naturally occurring trans-fat. Don’t worry, although the “trans-fat” name is a little scary, it has a very different effect to the synthetic version.
Some randomized controlled studies involving human participants suggest that;
- Conjugated linoleic acid might help to improve insulin sensitivity
- CLA may slightly promote fat loss, but the evidence is mixed
9. Beef Contains Creatine
Almost everyone knows the dietary supplement version of creatine, but did you know that beef contains it too?
In fact, beef typically contains 350mg creatine per 100g
The health benefits that creatine bring include;
- Improved exercise performance
- Creatine assists in muscle growth and development
- Provides muscles with greater energy supply and improves endurance
- Increased muscular size
10. Beef is Affordable
Per calorie, beef is a very affordable food – it’s cheaper than vegetables.
11. Beef is Very Simple to Make
This one isn’t a health benefit as such, but it could be if it encourages more home cooking.
Beef is a straightforward food to cook. It requires no lengthy recipe or complex preparation procedures.
Excerpts from Nutrition Advance. Full article here: